Our story

A sustainable, vegan and cruelty free dog brand

The Hound project is a sustainably run, eco conscious and cruelty freed dog brand. It was born out of the love for fashion and a strong desire to create something different and meaningful. The brand started out of the creative vision of the founder Reka and her vision of a more stylish pup. What began as a private project for a foster pup has quickly developed into a striving startup. The brand is now selling in most European countries, as well as the US and Canada.

breed specific dog clothes, dog brand

To us design is passion

Since the founding of the brand we worked tirelessly to design, source, edit, measure and fit. This is how we managed to come up with the ultimate line of dog accessories that are a spot on, colorful treat. We source our products sustainably, design them carefully and finish them to a very high quality. Because we believe in the power of a good design matched with functionality and durability.

It goes without saying that we are against cruelty to animals, and all of our products are cruelty free, sustainably sourced and vegan. Having 3 adopted pooches ourselves, we are advocates of adoption vs buying. Therefore we love to show our support by donating to dog shelters. When founding the company we set out to be different and avoiding the retail trap most companies fall into. Since then we are working towards a sustainable growth and transparency on product manufacturing. If you would like to learn more about our sustainability practices, click here!