Our story

The most stylish alternative for the modern pet

The Hound project is a sustainably run, eco conscious and cruelty free dog brand. It was born out of the love for fashion and a strong desire to create something different and meaningful. The brand started out of the creative vision of the founder Reka and her vision of a more stylish pup. What began as a private project for a foster pup has quickly developed into a striving startup. The brand is now selling in most European countries, as well as the US and Canada.

We are passionate about design

Since the founding of the brand we worked tirelessly to design, source, edit, measure and fit. This is how we managed to come up with the ultimate line of dog accessories that are a spot on, colorful treat. We source our products sustainably, design them carefully and finish them to a very high quality. Because we believe in the power of a good design matched with functionality and durability. But don’t just take our word for it. Have a look at how other pups wear our products.

dog brand

We are cruelty free

It goes without saying that we are against cruelty to animals, and all of our products are cruelty free. We believe in the use of leather alternatives, because we know what goes on behind the scenes in the leather industry. Unfortunately, leather is mostly obtained unethically, and prepared for production in a process that harms the environment just as bad, as single use plastic. So instead, we use sustainable alternatives, such as plant based leather and recycled fabrics. We love animals, and we believe in the power of a killer style, without any killing.

We are sustainable

Sustainability means different things to different people. For us it is a variety of practices that makes more sense on the long run. We keep no inventory which means, no unwanted stock gets burned, or goes into landfill. We opt for heat transfer printing on all of our products, which is the most earth friendly alternative. It doesn’t use harsh chemicals, and it doesn’t have a non biodegradable byproduct. We use fabrics made out of recycled pet bottles, and we work towards a fully recycled, recyclable or biodegradable product range. Learn more about our sustainability practices!

dog brand